BUTONG GROUP (06090) saw its shares rise more than 16% during the trading session. At the time of writing, the stock was up 14.09%, trading at HK$47.78, with a turnover of HK$936 million.

In 2025, the company reported revenue of RMB 1.446 billion, a year-on-year increase of 15.8%, and an adjusted net profit of RMB 136 million, up 22.3% compared to the previous year. Its flagship brand, BeBeBus, has achieved significant growth over the past few years. Notably, in 2026, BUTONG GROUP has adopted the mission of "redefining high-quality family life with AI" and plans to implement AI in practical scenarios, product development, and industrial applications. The company will focus on enhancing its core products—including strollers, car seats, cribs, and high chairs—with AI technology. A new factory in Ningbo Fenghua is scheduled to commence operations in the second half of 2026, establishing a fully digitalized and intelligent demonstration facility to support the AI-driven product upgrades.

According to Cinda Securities, the BeBeBus brand continues to expand its offline sales channels. Since 2026, the company has been actively broadening its offline presence through partnerships with several maternal and child enterprises. Additionally, BUTONG GROUP is advancing its global expansion strategy, targeting markets in North America, Europe, and Southeast Asia. By leveraging local resources, the company aims to build localized brands and achieve deep localization in products, organization, and operations. The year 2026 is expected to mark the beginning of the company's accelerated overseas market development.