SAIC Audi officially launched the pre-sale campaign for its first AUDI brand model, the E5 Sportback, last night. As a new sub-brand jointly created by Audi and SAIC Group, the E5 Sportback breaks traditional luxury brand pricing logic with a starting pre-sale price of 235,900 RMB. Its price range of 235,900 to 319,900 RMB puts it in direct competition with mainstream models like the Xiaomi SU7 and Zeekr 007 in this market segment.

▲ AUDI E5 Sportback Pre-sale Pricing for All Variants

Meanwhile, the AUDI E5 Sportback pre-sale campaign offers multiple exclusive benefits, including limited-time configuration gifts and financial incentives. During the launch event, SAIC Audi also announced the official completion of the SAIC Audi AUDI Manufacturing Base, a facility with an annual production capacity of 360,000 units that will adopt advanced technologies including 800V high-voltage platforms, creating dual advantages of "German craftsmanship + Chinese intelligence" for the brand.

**770km Range with Optional Quattro Electric All-Wheel Drive**

The Audi E5 Sportback is a mid-size pure electric coupe with dimensions of 4,881/1,960/1,479mm (length/width/height) and a wheelbase of 2,950mm. Positioned between the traditional Audi A5 and A6, it features a more avant-garde design language. The vehicle is built on the Advanced Digital Platform (ADP) jointly developed by SAIC and Audi, which integrates technological advantages from both Chinese and German sides, reducing the development cycle from the traditional 36 months to 18 months and achieving more efficient localized innovation.

▲ AUDI E5 Sportback Equipped with Quattro System

In terms of powertrain, the E5 Sportback offers rear-wheel drive and quattro all-wheel drive versions, with power output ranging from 220kW to 579kW. The dual-motor top configuration delivers maximum power of 579kW (approximately 787 horsepower) with peak torque of 1,010 Nm, achieving 0-100km/h acceleration in 3.4 seconds.

For battery specifications, the new car is equipped with up to 100kWh ternary lithium battery, providing CLTC range exceeding 770 kilometers. It supports 800V high-voltage ultra-fast charging technology, capable of adding 370 kilometers of range in 10 minutes of charging, or charging from 10% to 80% in 30 minutes, effectively alleviating range anxiety.

Regarding chassis, the E5 Sportback comes standard with adaptive air suspension (with CDC continuous damping control), enabling ±60mm height adjustment. The system lowers the vehicle at high speeds to improve stability and raises the chassis in complex road conditions to enhance ground clearance. The vehicle's front double-wishbone + rear five-link suspension structure, combined with quattro electric all-wheel drive, achieves 0-100% intelligent torque distribution between front and rear axles. Additionally, the vehicle features progressive steering system and rear-wheel steering (±5° steering angle), with a turning radius of only 5.7 meters, significantly improving handling agility.

**Equipped with 8295 Chip and Momenta Autonomous Driving**

Intelligent configuration represents another major highlight of the E5 Sportback. The cabin is equipped with Qualcomm Snapdragon 8295 chip. The vehicle also features a 59-inch 4K panoramic ultra-clear wide-area screen seamlessly integrated with curved electronic exterior rearview mirrors, forming an 8-screen interactive matrix. The cabin's central "Audi Intelligent Assistant" is deeply customized based on ByteDance's large language model "Doubao," supporting AI virtual avatar interaction through both touch and voice commands.

▲ AUDI E5 Sportback Panoramic 4K Screen Interior

For interior design, the E5 Sportback adopts horizontal layered design, paired with 3D wood grain trim and indirect lighting. The suede-mixed seats support massage, ventilation, and heating functions. The panoramic smart sunroof supports 5-level brightness adjustment, filtering 99.99% of UV rays and 99.5% of strong light, enhancing cabin comfort.

▲ AUDI E5 Sportback Interior

In terms of driver assistance systems, the E5 Sportback is equipped with 27 perception hardware components, including LiDAR, 3 long-range millimeter-wave radars, 12 ultrasonic radars, and 11 cameras, powered by NVIDIA Orin-X chip and utilizing Momenta's EBM end-to-end large model assisted driving solution. The system supports nationwide highway and urban road driving assistance, including intelligent obstacle avoidance, traffic signal recognition, and driver-initiated lane changes.

Additionally, the vehicle's cross-level memory parking function achieved a 99.3% success rate for perpendicular parking spaces in 2,000 tests, capable of remembering fixed parking space routes in residential garages, solving urban parking challenges.

**Conclusion: SAIC Audi's Pure Electric Vehicle Competition Intensifies**

From a market perspective, the E5 Sportback's pricing strategy breaks traditional luxury brand boundaries, directly competing with new energy vehicle manufacturers at a starting price of 235,900 RMB. With the pre-sale launch of the E5 Sportback, SAIC Audi has officially sounded the horn for its electrification transformation. As the new energy transition continues to deepen, SAIC Audi is expected to occupy a more important position in China's luxury electric vehicle market.