LI NING (02331) saw its shares rise over 4%, with an increase of 4.14% recorded at HKD 18.11 and a trading volume of HKD 175 million as of the time of writing. The increase is driven by the announcement from LI NING's official WeChat account that on October 20, the brand officially entered the MEITUAN instant purchase platform, launching nearly 1,000 stores across almost 100 cities nationwide simultaneously. Utilizing LI NING's offline stores as front warehouse nodes, orders can be distributed nearby, enabling quick picking and instant delivery, significantly expanding the service radius of existing stores. Consumers can now shop for LI NING and LI NING YOUNG product lines, which include apparel and equipment for running, basketball, cross-training, badminton, table tennis, outdoor sports, tennis, and pickleball, all in one place on MEITUAN. Both parties have completed the integration of five core systems: product, pricing, marketing, inventory, and membership. LI NING stated that this collaboration is a crucial step in the brand's strategy of 'single brand, multiple categories, and multi-channel' approach. By expanding into the instant retail space, LI NING aims to more efficiently respond to users' equipment needs in diverse scenarios such as sports and fitness, seasonal shopping, and last-minute travel. In the future, they will also jointly explore innovative business models such as "flash warehouses" and plan to gradually cover national markets of all levels within the year. Furthermore, LI NING and MEITUAN will continue to optimize user experience and launch more brand activities to enhance overall service quality.