Ping An's Sheng Ruisheng: AI to Reshape Financial Industry Landscape, Boosting High-Quality Development

Deep News
11/26

"AI is the essential path to cultivating new productive forces in finance and will profoundly reshape the financial industry's ecosystem. With its data-intensive and scenario-diverse advantages, the financial sector has become a key area for AI to unleash value and achieve breakthrough applications," stated Sheng Ruisheng, Board Secretary and Brand Director of Ping An Insurance (Group) Company of China, Ltd., at the "2024-2025 Respected Enterprises Annual Conference" on November 26.

Sheng emphasized that the current tech revolution, driven by AI, is accelerating. While China's 15th Five-Year Plan proposes a comprehensive "AI+" initiative to empower industries, intelligent transformation is a long-term endeavor. Ping An began its digital transformation over two decades ago: in 2002, it centralized data, IT, and back-end operations; by 2013, it deployed big data and cloud tech for auto insurance image-based claims and micro-expression credit assessments. Since 2023, Ping An has deepened its "AI in All" strategy, integrating generative AI and intelligent agents to advance its "Five Intelligences" framework—smart marketing, service, operations, management, and business—exploring AI's role in finance.

"For Ping An, AI isn’t a standalone segment but a tool to enhance core businesses—finance, healthcare, and elderly care. Its value lies in optimizing experience, risk control, and cost reduction while driving high-quality growth for the company and society," Sheng noted.

Ping An's "AI in All" has achieved significant milestones: - **Smart Marketing**: Digital employees handle remote interviews, training, and customer service, with AI tools achieving 50% monthly active usage, boosting agent outreach. - **Smart Service**: AI handles over 80% of 2+ billion annual customer interactions. - **Smart Operations**: AI processes 80% of 120 million auto insurance policies end-to-end, cutting per-case time from 5.7 to 1.2 minutes (80% efficiency gain). - **Smart Risk Control**: AI analyzes multidimensional data to build a macro-to-micro risk management system.

Ping An operates three data centers supporting 10 billion calculations per second, with 30 trillion bytes of data covering 250 million clients. Its self-developed models power 650+ scenarios, logging 818 million calls in H1 2025.

**AI Driving Industry and Social Impact** - **Insurance**: AI enables 58% "flash claims" in life insurance and 90% auto policy issuance in 1.2 minutes. Fraud prevention saved CNY 9.15 billion in Q1-Q3 2025. - **Disaster Mitigation**: Ping An's AI-powered "Eagle Eye" system issued 47 billion disaster alerts, reducing agricultural losses by CNY 760 million.

**Three AI Services for People’s Needs** 1. **AI Super Assistant**: Integrates financial, health, and elderly care services for seamless online-offline experiences. 2. **AI Family Doctor**: Partners with Ping An Good Doctor and Peking University International Hospital to offer AI-assisted diagnostics under physician oversight. 3. **AI Elderly Care**: Uses millimeter-wave tech to monitor home safety, detecting falls and health risks.

Ranked AAA by MSCI for ESG leadership, Ping An pledges to advance China’s digital economy and AI+ initiatives, redefining finance’s value chain. "We’ll collaborate across sectors to innovate for public welfare," Sheng concluded.

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