On June 4, Mao Geping (01318.HK) rose 5.21% in regular trading, trading at HK$64.0/share, with trading volume of HK$121 million.

The rally extends gains following multiple positive catalysts. Everbright Securities initiated coverage with a \"Buy\" rating and a target price of HK$125, citing the brand's scarcity positioning and high growth trajectory. Meanwhile, Tmall 618 promotion data showed Mao Geping's GMV surging over 10% year-on-year, with its signature Caviar Cushion product growing 50% YoY, ranking among top domestic beauty brands in Li Jiaqi's livestream channel.

Additionally, between May 21 and May 27, four core family members collectively purchased 762,700 shares at a weighted average price of approximately HK$58.8/share, spending roughly HK$44.84 million, signaling management confidence in long-term value. JP Morgan also highlighted the company as its top pick in the China beauty sector, noting strong Q1 performance and clear store expansion visibility.

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