Beijing, China, November 18, 2025 – Weibo Corporation (NASDAQ: WB, HKEX: 9898), a leading social media platform in China, today announced its unaudited financial results for the third quarter ended September 30, 2025.

"We are pleased with the progress of Weibo’s intelligent search," said Wang Gaofei, CEO of Weibo. "On the user product front, we completed the revamp of our homepage feed, prioritizing the recommendation stream as the main interface to enhance content consumption efficiency. In AI applications, Weibo’s intelligent search maintained robust growth in user base and search volume, further meeting user demands and driving overall platform search traffic. Monetization-wise, we strengthened our content marketing edge and improved ad conversion rates. In ad technology, we deepened AI integration across the advertising process to boost efficiency."

**Q3 2025 Financial Highlights** - Net revenue: $442.3 million, down 5% YoY (or 4% YoY on a constant-currency basis). - Advertising and marketing revenue: $375.4 million, down 6% YoY (or 5% YoY on a constant-currency basis). - Value-added services revenue: $66.9 million, up 2% YoY. - Operating profit: $117.3 million, with a 27% margin. - Net income attributable to Weibo: $221.1 million ($0.83 per diluted share). - Non-GAAP operating profit: $132.0 million (30% margin). - Non-GAAP net income attributable to Weibo: $110.7 million ($0.42 per diluted share). - Monthly active users (MAU): 578 million in September 2025. - Daily active users (DAU): 257 million in September 2025.

**Financial Performance Details** Advertising revenue declined primarily due to reduced contributions from sectors like F&B, which benefited from the Paris Olympics in Q3 2024, partially offset by growth in e-commerce and auto ads. Excluding Alibaba’s ad revenue, advertising sales fell 13% YoY to $329.9 million. Alibaba’s ad revenue surged 112% to $45.5 million, driven by higher local services and e-commerce budgets.

Operating costs rose 1% YoY to $325.0 million. Non-operating profit jumped to $163.4 million (vs. $23.6 million in Q3 2024), including $123.7 million in net interest/other income (mainly from a $117.8 million gain on an equity-method investment) and a $39.5 million fair-value gain.

Net income attributable to Weibo reached $221.1 million ($0.83 per share), up from $130.6 million ($0.50 per share) YoY. Non-GAAP net income was $110.7 million ($0.42 per share), down from $139.2 million ($0.53 per share) YoY.

As of September 30, 2025, Weibo held $2.04 billion in cash and short-term investments, with $200 million generated from operating activities in Q3.

**Earnings Call** Weibo’s management will host a conference call at 6:00 AM ET (7:00 PM Beijing Time) on November 18, 2025. Registration and live webcast details are available at [http://ir.weibo.com](http://ir.weibo.com).

**About Weibo** Weibo is a leading social media platform for content creation, sharing, and discovery in China, combining real-time expression with social interaction and content distribution. Its asymmetric user relationships enable viral conversations.

**Investor Contact** Weibo Corporation Phone: +86 10 5898-3336 Email: ir@staff.weibo.com