On July 30, SMOORE INTL rose 5.76% in regular trading, trading at HK$9.37/share, with turnover of HK$204 million.

On the news front, the heated tobacco (HNB) national standard has officially entered the public consultation phase, significantly boosting expectations for domestic HNB market liberalization and triggering a broad rally across tobacco concept stocks. SMOORE INTL, as the global leader in electronic atomization devices, stands to directly benefit from this policy advancement through its HNB business segment.

Institutional forecasts indicate that with new HNB clients expected to join in the second half, the company's RMB 2 billion HNB product sales target should be easily achievable. Additionally, e-cigarette product sales are expected to exceed prior guidance, reinforcing accelerated earnings expectations. Analysts project a 28% net profit CAGR for 2026-2028. Industry peer Jiayao Holdings previously disclosed a turnaround to profitability in the first half, further confirming the broader e-cigarette industry recovery trend.

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