Shares of PDD Holdings Inc (PDD.US) rose more than 8% during Wednesday's early trading session, reaching $106.09. The move follows the company's announcement on March 25, during its earnings call, that the three-year strategy established at a previous shareholders' meeting is progressing steadily and delivering results. The first major strategic initiative is now being implemented: PDD Holdings has officially announced the formation of "New Pinmu," marking its entry into brand self-operation. The group will continue to heavily invest in the Chinese supply chain to promote high-quality and brand-oriented development within domestic industries. According to the announcement, "New Pinmu" has established a new specialized company in Shanghai, with an initial cash injection of 15 billion yuan. Over the next three years, the company plans to invest a total of 100 billion yuan to integrate supply chain resources from "Pinduoduo and Temu." This initiative will establish a self-operated brand model focused on global markets, systematically self-operating and incubating brands for different markets and product categories. The goal is to achieve high-standard output for Chinese manufacturing and propel it further up the value chain.