On May 28, Ferrari rose 3.65% in regular trading, trading at $344.79/share, with trading volume of $86.73 million. The stock continued its technical rebound after plunging nearly 8% on May 26 following the controversial unveiling of its first all-electric model.

On the news front, Ferrari CEO Benedetto Vigna confirmed at an event in Modena that the company is already receiving orders from both new and existing customers for the Luce. Vigna emphasized that the Ferrari Luce has nothing to do with electric cars you have seen from other players, signaling strong differentiation from competitors. The order news partially alleviated investor concerns about demand for the 550,000-euro four-door, five-seat electric vehicle, whose unconventional design and departure from Ferrari's traditional sports car DNA had triggered a sharp sell-off earlier in the week.

The rebound also comes amid lingering headwinds including Q1 deliveries declining 4.4% year-over-year and flat full-year guidance, while peers such as Porsche, Lamborghini, and Rolls-Royce have been scaling back their electrification timelines.

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