CHINA FEIHE (06186) recently launched its grand 2025 Fresh Active Nutrition Witness Journey, featuring immersive experiences at Zhalong Wetland, demonstrations of nutrition quality that closely approximates breast milk, and exploration of cutting-edge technology behind "fresh active" nutrition.

During the event, a witness group comprising celebrity anchors from China Central Television, cultural scholars, international young talents, social media influencers, and authoritative media observers conducted in-depth visits to Feihe's Harbin Smart Industrial Park, Qiqihar Keshan Ranch, and Kedong Factory. Through offline on-site sourcing and online live streaming, participants experienced Feihe's complete "agriculture-animal husbandry-industry" integrated supply chain.

Under the lens of CCTV News' top-tier live broadcast lineup, Feihe's fresh active nutrition supply chain was comprehensively showcased, covering environment, milk sources, processes, products, and ESG practices. The witness group explored Feihe's factories, ranches, and energy companies, unveiling the company's fresh active technology and experiencing its symbiotic philosophy while witnessing the driving force behind Feihe's "next-generation fresh active nutrition."

**CCTV News Leads Super Sourcing Team to Explore Feihe's Full Supply Chain**

On August 17, CCTV News launched Feihe's Fresh Discovery Journey through a 2-hour variety-style sourcing live broadcast featuring cow beauty contests, fresh technology revelations, and fresh nutrition verification segments.

During the broadcast, Feihe Chairman Leng Youbin joined CCTV host Zhu Guangquan, actress Zhu Xudan, stand-up comedian Pang Bo, and popular blogger "Dad Lab" to form Feihe's Fresh Active Nutrition Witness Group. The team visited Feihe's Keshan Ranch, Kedong Factory, and Harbin Smart Factory to discover nutrition more suitable for Chinese babies, witnessing the complete fresh active nutrition delivery process from source ranches through cold chain transportation to final powder packaging.

At the first sourcing station, Leng Youbin and Wei Wenfeng from the Dad Lab team visited Shishan Village in Kedong County, Qiqihar City, and Feihe Yongjin Ranch to experience Feihe's ranch ecology and witness how corporate development drives rural revitalization.

The CCTV Fresh Active Nutrition Witness Group visited Feihe Keshan Ranch, exploring calf islands and milking halls through interactive experiences including calf feeding and dairy cow health education. They experienced Feihe's age-specific precision feeding system and the 2-hour ecological circle around milk sources that ensures fresh quality, while tasting fresh milk directly from the source.

At the newly upgraded Feihe Harbin Smart Industrial Park, CCTV reporter Yang Xinying toured Feihe's first lactoferrin production line, observed fresh experiments, and directly experienced Feihe's breast milk-level fresh active nutrition intelligent technology. At Kedong Factory, the witness group experienced low-temperature extraction, membrane separation, and chromatographic extraction technologies in the powder processing production line, verifying Feihe's fresh active quality through hands-on powder preparation in the factory laboratory.

Witness group members expressed amazement at Feihe's fresh active capabilities. Zhu Guangquan noted: "Feihe uses technology to transform 'rare' into 'everyday.' From import dependence to independent R&D and mass production, this represents not just technological breakthrough but protection of Chinese babies' bottle safety and freshness."

Under CCTV News cameras, Leng Youbin shared Feihe's 63-year journey from the Zhaoguang Farm Dairy Factory established in 1962, maintaining the original intention of creating fresh active nutrition formula. "We're not just making a product, but pursuing a mother's cause and future cause," Leng Youbin stated. For 63 years, Feihe has adhered to "growing our own grass and trees, managing our own cows and milk," gradually achieving safe and controllable full supply chain coverage including grass cultivation, dairy cow breeding, processing production, scientific innovation, and market channels.

With full supply chain strength, Feihe has led Chinese dairy enterprises from catching up to surpassing, maintaining global cooperation while contributing Feihe wisdom to worldwide breast milk research.

**Witnessing Fresh Active Nutrition from Golden Milk Sources to Chinese Babies' Bottles**

Through this Fresh Active Nutrition Witness Journey, Feihe demonstrated the tangible support behind "next-generation fresh active nutrition" through its integrated "agriculture-animal husbandry-industry" supply chain presentation.

As a leading domestic dairy enterprise, Feihe continues advancing "next-generation fresh active nutrition" technology development and industrial practice across fresh milk sources, fresh active technology, fresh active nutrition products, and scientific verification, providing experience for high-quality industry development.

Based on long-term dairy deep processing and breast milk component research, Feihe leverages next-generation fresh active technologies including low-temperature extraction, membrane separation, chromatographic extraction, and targeted enzymatic hydrolysis to break traditional technical routes, directly extracting target active nutritional components from quality fresh milk produced at 47° North latitude.

Focusing on "fresh active nutrition," Feihe uses its 2-hour ecological circle as the fresh active foundation and Chinese breast milk as the golden standard for product development, constructing a "research-driven, product application, verification upgrade" industrial closed loop. Through comprehensive fresh active coverage including "fresh milk sources, fresh ingredients, fresh experience, active technology, active formulation, active verification," the company achieves direct fresh active nutrition delivery from golden milk sources to Chinese babies' bottles.

Under full-chain fresh active technology empowerment, Feihe delivers leading product strength to every consumer. Research reports from Feihe's collaboration with multiple renowned universities and institutions show that Star Fei Fan Zhuorui has achieved scientific verification including 2x nutritional activity, 6.4x better absorption, and 3.9x enhanced brain neuron development, with active nutrition closer to breast milk levels and significantly improved absorption rates.

Leng Youbin indicated that Feihe recognizes nutritional needs across all age groups and, based on leading technology and solid industrial foundation, is developing full life-cycle nutrition products. This represents Feihe's commitment to sharing corporate development results with society and synchronizing with human destiny through its "symbiotic" philosophy.

This sourcing journey not only focused on Feihe's driving force for creating fresh active nutrition but also witnessed specific results of transforming "ecological burden" into "green wealth" through organic ecological circle development around the fresh active nutrition supply chain.

Feihe's full supply chain development has become a "common prosperity chain" supporting rural revitalization. In 2024, leveraging its industrial cluster, Feihe created 170,000 employment positions, helped over 160,000 farmers increase income, drove value appreciation across over one million acres of cultivated land in Heilongjiang, achieving symbiosis of corporate value with ecological and social benefits.

Since 2012, Feihe has continuously demonstrated Chinese dairy enterprises' deep strength in industrial sources, technological innovation, intelligent manufacturing, and excellent products through diversified sourcing activities. The newly launched 2025 Fresh Active Nutrition Witness Journey makes "fresh active" no longer an abstract concept but visible source ecology, tangible technological innovation, and tasteable high-quality products.

On the path of promoting high-quality development of China's dairy industry, Feihe will continue using research as its driving force and freshness as its core, continuously deepening exploration and practice of "next-generation fresh active nutrition" to inject continuous fresh active power into nutritional health for millions of families.