During a media interaction at the 2026 GWMOTOR Smart Factory Half Marathon event, Chairman Wei Jianjun of Great Wall Motor Company Limited discussed the core principles of business ethics.

When asked about the essence of contractual spirit, Wei Jianjun explained that fairness is the foundation of a market economy. The nature of transactions is fundamentally straightforward: payment in exchange for service. Delivering on promises constitutes the most basic rule of commerce. For Chinese enterprises, honesty, trustworthiness, and upholding contractual obligations should be considered the baseline standard.

"We must stand behind the products we sell and fulfill every commitment we make," he stated.