A recent event in Langfang City, Hebei Province, focused on live-streaming e-commerce for industrial products was held to showcase and discuss best practices.

The initiative uses a combination of on-site visits, training sessions, and matchmaking services to tackle the common challenges industrial companies face in starting live-streaming, such as being hesitant or lacking the necessary skills. This approach aims to accelerate the digital transformation of the industrial sector.

During the event, attendees observed the setup of live-streaming studios, including the arrangement of scenes and hardware. They also listened to firsthand accounts from company leaders about their experiences, gaining a clear understanding of how short video traffic can be combined with live-streaming for effective sales.

To speed up the digital shift of traditional manufacturing, Langfang has established a practical training system. A regular program, the "Langfang Intelligent Manufacturing · Industrial Products Live Streaming Grand Lecture Hall," has been launched. This program is precisely tailored to the marketing needs of industrial firms, encouraging them to proactively engage with online markets.

Currently, the live-streaming industry for industrial products in Langfang has achieved full coverage across all its counties. It now encompasses key local industries such as furniture and home furnishings, equipment manufacturing, auto parts, electronic information, and new building materials. This has created a new digital marketing landscape where multiple sectors are thriving, and the entire region is advancing together.