On February 6, the 2026 Shandong Spring Festival Fair commenced at the Shandong International Convention and Exhibition Center in Jinan. The event, themed "Celebrate the New Year with Shandong's Fine Products, National Trend Benefits the People for Chinese New Year," offers residents a consumption experience combining quality, affordability, and convenience. Foreign visitors were seen taking photos while holding Chinese character "Fu" (fortune) decorations and sampling local foods. Attendees browsed and purchased festive items such as New Year flowers, ornaments, lanterns, and traditional dough sculptures of horses. The fair also featured interactive activities like paper flower crafts, enhancing the festive atmosphere.