MIXUE GROUP (02097.HK) saw its stock price surge by 5.04% in intraday trading on Wednesday, following the company's announcement of its strategic expansion into the beer market. This move marks a significant diversification for the company, which has primarily been known for its fresh tea drinks and coffee offerings.

According to the recent announcement, MIXUE GROUP has acquired a 53% stake in Xianbei Fulujia for approximately 297 million yuan, giving it a controlling interest in the company. This acquisition allows MIXUE GROUP to officially enter the alcoholic beverage sector, with Xianbei Fulujia set to become a non-wholly owned subsidiary whose financial results will be consolidated into the group's accounts.

Investors appear to be responding positively to MIXUE GROUP's expansion strategy, which could potentially open up new revenue streams for the company. The new beer products are reportedly priced from 5.9 yuan, suggesting a competitive entry into the market. Additionally, Xianbei Fulujia's operating hours, typically from 11 AM to midnight with some locations extending to 1 AM, could complement MIXUE GROUP's existing business model and potentially drive increased foot traffic and sales across its product lines.