On June 2, Trip.com Group rose 3.12% in regular trading, trading at 389.6 HKD/share, with trading volume of 673 million HKD.

The rise follows a major strategic announcement made on June 1 by Trip.com Group Chairman James Liang at the Global Cross-Border Tourism Conference in Guilin. Liang declared the company will invest 15 billion yuan over the next five years in inbound tourism global promotion, targeting 200 million international tourist arrivals. The investment will cover brand advertising, KOL campaigns, and offline marketing activities.

At the event attended by nearly 2,000 tourism professionals from 67 countries, Jackie Chan was introduced as Trip.com's China Tourism Global Promotion Ambassador. The company highlighted its decade-long infrastructure buildout, including enabling 8,000+ scenic spots for international booking, deploying smart ticketing machines supporting 23 languages across 280+ attractions, and assisting 4.85 million foreign passengers with high-speed rail tickets. China's visa-free policy now covers nearly 80 countries, with visa-free foreign arrivals reaching 30.08 million in 2025, up 49.5% year-over-year.

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