BYD Reportedly Considering Autonomous Profit and Loss for Sub-Brands, Official Comment Awaited

Deep News
06/19

Reports indicate that Byd Company Limited is considering a shift to make its various automotive sub-brands operate with independent profit and loss accountability, with the exception of its premium Yangwang brand, according to a recent media story. Sources familiar with the matter suggest that under this new framework, each brand would utilize group resources such as research and development, production, and procurement as needed, with the costs for such usage being settled independently. As of the time of reporting, there has been no official response from Byd Company Limited regarding these claims.

In related news, previous reports have suggested that BYD COMPANY intends to restructure its Automotive Engineering Institute, splitting it into five separate brand-specific research institutes: Dynasty, Ocean, Fangchengbao, Denza, and Yangwang. Following this reorganization, the core Engineering Institute would reportedly retain only its technology platform development functions, with the majority of its personnel being reassigned to the new brand institutes. Insiders indicate that, post-adjustment, these five brand research institutes are expected to operate at the same hierarchical level as the Engineering Institute, though no official announcement has been made yet. Looking ahead, the Engineering Institute is set to focus more intensely on developing underlying technology platforms and common technologies, evolving into a more dedicated technical center. Meanwhile, the five brand institutes would take full responsibility for front-end tasks such as product definition and vehicle planning for their respective brands, directly accountable for each brand's market performance.

Established in 2003 and headquartered in Shenzhen's Pingshan district under the leadership of President Lian Yubo, the BYD COMPANY Automotive Engineering Institute has been the core department within the Byd Company Limited group responsible for vehicle research and development and the implementation of technology.

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