Bilibili (HKG:9626) shares surged 5.06% in intraday trading on Wednesday, following the release of its impressive first-quarter financial results for 2025. The Chinese digital content platform demonstrated robust growth and a significant improvement in its bottom line, catching investors' attention.

According to the company's filing with the Hong Kong Stock Exchange, Bilibili's revenue for Q1 2025 reached 7.00 billion yuan ($976 million), marking a 24% year-on-year increase. This growth was primarily driven by strong performances in its gaming and AI advertising segments. More importantly, the company has made substantial progress in reducing its losses, with the attributable loss narrowing to just 9.1 million yuan ($1.27 million) from 748.5 million yuan in the same period last year, representing a remarkable 99% reduction.

The market responded positively to Bilibili's financial improvements, particularly the near break-even point achieved in Q1. The company's loss per share significantly decreased to 0.02 yuan from 1.80 yuan year-over-year, indicating a path towards profitability. As Bilibili continues to optimize its operations and capitalize on the growing digital content market in China, investors appear optimistic about its future prospects, reflected in today's stock price surge.