EAST BUY (01797) saw its intraday gain exceed 8%, following a substantial surge of over 14% yesterday. At the time of writing, the stock was up 7.85%, trading at HK$27.22, with a turnover of HK$603 million.

EAST BUY recently announced its financial results for the six months ended November 30, 2025. The group reported total revenue of RMB 2.312 billion, a 5.7% year-on-year increase. Profit attributable to the company's owners was RMB 239 million, marking a turnaround from a loss in the same period last year. Gross profit for the period reached RMB 841.6 million, rising 14.5% year-on-year, which outpaced revenue growth. The gross profit margin improved from 33.6% to 36.4%.

Citi issued a research report assigning EAST BUY a target price of HK$33 with a "Buy" rating. The report noted that although Gross Merchandise Volume (GMV) declined by 14.6% to RMB 4.1 billion due to business spin-offs, core revenue grew 17% to RMB 2.31 billion, supported by an expanded product mix and strong performance of its proprietary app. Concurrently, through stringent operational controls, the company reduced its headcount by 26% and total staff compensation by 35%, further consolidating its profitability.