Alibaba has introduced a new model capable of generating game videos. The company is intensifying its efforts to generate revenue through artificial intelligence technology.

The Chinese e-commerce firm launched Happy Oyster on Thursday. This new tool can create three-dimensional interactive videos. Alibaba stated that the model can be used to produce movies, television series, and video games.

Alibaba is actively rolling out new models, having recently adjusted its organizational structure in recent weeks to focus on the commercialization of its products.