Recently, WEIMOB INC announced that its Smart Retail and WeStore solutions will complete deep integration with Alipay's "Touch and Go" functionality, allowing merchants to quickly configure "Touch and Become a Member" capabilities through WeimOb's backend. The company emphasized that this integration with Alipay's "Touch and Go" feature is not merely a payment method upgrade, but rather a technological breakthrough designed to help retail merchants address core pain points such as "difficult member operations and low conversion efficiency."

Specifically, in traditional retail scenarios, after consumers complete payments, merchants need to guide them through multiple steps including following official accounts or mini-program stores, filling out forms, and clicking links to promote membership registration, resulting in high user attrition rates during the process. Small and medium-sized merchants, limited by technical capabilities, find it even more challenging to connect membership systems with payment scenarios.

The integration of the "Touch and Become a Member" functionality achieves seamless fusion between two core scenarios: "payment" and "membership registration." Based on existing qualified payment devices, merchants can activate the function without additional system development, fundamentally simplifying user pathways while lowering operational and technical barriers for merchants. For merchants, this feature's implementation upgrades payment scenarios from "simple transaction tools" to "user operation portals" while significantly improving member conversion efficiency. Additionally, after consumers complete payments and become members through Alipay's "Touch and Go," merchants can conduct tiered member operations through WeimOb's backend, achieving continuous value mining throughout user lifecycle management.

The value of this collaboration is also reflected in the ecosystem synergy between WEIMOB INC and Alipay. Recently, Alipay announced the latest data for "Touch and Go," showing user numbers exceeding 200 million, with over 1,000 available scenarios and nearly 100 million people having used multiple "Touch and Go" services. As China's leading cloud-based commerce and marketing solution provider, WEIMOB INC has cumulatively served millions of merchants, establishing comprehensive solutions in smart retail covering store operations, member management, and digital marketing. Based on this integration, Alipay's covered user base and WEIMOB INC's extensive merchant network will create effective resonance, demonstrating the important value of "ecosystem collaboration" for SaaS companies: by connecting with mainstream platforms' core capabilities, SaaS service providers can empower merchants with richer scenarios and tools, avoiding merchant challenges such as "fragmented multi-system operations and disconnected data."

As an important ecosystem partner of Alipay, WEIMOB INC's collaboration with Alipay has deep roots. As early as 2021, WEIMOB INC became among the first SaaS service providers to integrate with Alipay's ecosystem, opening channels for smart retail merchants to access Alipay mini-programs. Its "One-Click Alipay Mini-Program Generation" feature helps merchants avoid duplicate store construction across platforms, reducing multi-channel operational costs. In September 2023, WeimOb Marketing obtained agency qualifications for Alipay's digital promotion platform advertising business, and in 2024 received "Alipay Advertising Elite Partner Agent" certification. At the end of 2024, both parties jointly launched the "Vitality Good Price Festival," integrating Alipay's traffic resources with WeimOb's mini-program technical support. Furthermore, WEIMOB INC simultaneously holds both Alipay Mini-Program ISV service provider and digital promotion platform service provider qualifications, forming a complete Alipay ecosystem service chain of "store building - traffic acquisition - conversion - repurchase."

Beyond Alipay, WEIMOB INC has integrated with multiple public domain platforms including Xiaohongshu, TikTok, and Meituan, building a comprehensive operational network covering online and offline, public and private domains. The company stated that omni-channel operations have become an inevitable trend, and WEIMOB INC will continue deepening multi-channel ecosystem cooperation to create greater growth possibilities for merchants.

Looking forward, as Alipay's commercial traffic further opens and scenario coverage expands, WEIMOB INC will continue leveraging its "technological innovation + ecosystem collaboration" advantages to drive retail digitalization into a more efficient and intelligent new phase.