On July 27, LAOPU GOLD rose 3.2% in regular trading, trading at 392.2 HKD/share, with turnover of approximately 34.74 million HKD.

The rally was driven by improved market sentiment following the launch of LAOPU GOLD's Qixi pre-sale event at Beijing SKP on July 23. During the event period, customers enjoy a 50 HKD discount per 1,000 HKD spent, stackable with a 5% black-gold card discount and 10x loyalty points, bringing effective discounts to approximately 79-82% of listed price for some products — exceeding the 83-85% discount levels offered during the earlier Shanghai Xintiandi store opening. Notably, long queues of 2-3 hours were observed at both SKP store locations in the first three days, significantly correcting prior market concerns that the brand's signature queuing phenomenon had faded amid gold price weakness and customer attrition.

The event comes after a challenging period for the stock, which has declined over 60% from its peak as international gold prices retreated nearly 28% from yearly highs, breaching the $4,000/oz level. Multiple brokerages including UBS and Goldman Sachs have maintained buy ratings while lowering target prices to 650 HKD.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)