Bilibili-W (09626) saw its shares rise more than 4% during the trading session. At the time of writing, the stock had increased by 3.71%, reaching HK$212.40, with a trading volume of HK$911.9 million.

JPMorgan upgraded its rating for Bilibili's Hong Kong-listed shares to "Overweight" and advised investors to buy at current low levels, citing confidence in the company's strategy to increase AI investment. Last year, AI became a key driver for both user engagement and advertising revenue growth, and it is expected to continue fueling related growth in the coming years. The bank projected a 25% increase in adjusted net profit for 2025, with acceleration to 41% and 30% in 2027 and 2028, respectively. Additionally, the recent reduction in Apple's commission rate for China's App Store is seen as beneficial to multiple segments of Bilibili's business, with an estimated positive impact of around 3%.

Bilibili's recent financial report revealed that in the fourth quarter of 2025, the company achieved revenue of RMB 8.32 billion, an 8% year-on-year increase, while adjusted net profit rose 94% to RMB 878 million. For the full year, total revenue reached RMB 30.35 billion, up 13% compared to the previous year, and adjusted net profit stood at RMB 2.59 billion, marking the first annual profit in the company's history.