During the CEIBS Alumni Homecoming Day and 2025 Annual Forum held in Shanghai on November 8, 2025, Wei Zhe, Founding Partner and Chairman of Vision Knight Capital, shared his insights in a speech. He noted that while POP MART has been highly profitable in Thailand, its global popularity surged after opening stores in London and New York.

Wei Zhe likened POP MART's strategy in Europe and America to "waiting for a hare to hit the tree"—by planting the "tree" near the homes of Western celebrities, they are bound to take notice. For instance, David Beckham "ran into" the brand, further boosting its visibility.

The remarks were made during the event, with the content transcribed on-site and not reviewed by the speaker beforehand. The discussion aimed to provide additional perspectives on POP MART's international growth strategy.