Shares of Energizer Holdings (ENR) plummeted 5.01% during intraday trading on Thursday, as investors reacted to the company's disclosure of new potential risks. The sharp decline comes amid growing concerns about the battery manufacturer's ability to navigate technological challenges and maintain its competitive edge.

In a recent filing, Energizer revealed new risks specifically related to the integration of artificial intelligence (AI) technologies into its operations. The company acknowledged potential challenges associated with implementing AI systems, which could impact its operational efficiency and market position. Additionally, Energizer highlighted heightened competitive risks, suggesting that the rapidly evolving technological landscape may pose threats to its established business model.

Market analysts suggest that this disclosure has spooked investors, leading to the significant sell-off. The revelation of these new risks underscores the growing importance of technological adaptation in traditional industries and highlights the challenges faced by established companies in keeping pace with digital transformation. As Energizer grapples with these emerging challenges, investors will likely be closely monitoring the company's strategies to mitigate these risks and maintain its market position in the competitive consumer goods sector.