Reports emerged on February 26 suggesting that Xiaohongshu has reorganized its commercial and e-commerce team structures. Under the new arrangement, Oudi, Xiaohe, and Miou will focus on e-commerce operations, with Miou also serving as the head of small and medium-sized consumer goods business. Angyang, Nashi, and Miyang will concentrate on commercialization efforts. Yinshi has been transferred to the international team, where they will oversee international e-commerce.

It is understood that the restructuring only affects the sales and industry operations teams and does not involve product or research and development departments.

As of the time of writing, Xiaohongshu has not issued an official response to these reports.