JD.com and Guangdong Province have jointly launched China's first "Modern Rider Academy," setting a benchmark for government-enterprise-school collaboration in upskilling and career advancement for high-level delivery personnel. The academy will leverage resources such as facilities, equipment, and faculty from Guangdong-based educational institutions to support the professional development of JD.com's full-time riders.
Over the next three years, the academy aims to provide training for all of JD.com's (including Deppon and Kuayue) over 100,000 full-time riders and couriers in Guangdong. The curriculum emphasizes practicality, innovation, and operational feasibility, while also serving as a platform for industry research.
The academy will align with national policies such as vocational education expansion and degree advancement programs, offering policy guidance, enrollment assistance, and learning resources to eligible riders. By integrating training, certification, and career support, it seeks to create a holistic growth ecosystem—from skill enhancement to academic progression and career transitions. Riders who complete specialized training may obtain "Vocational Skill Level Certificates" or "Specialized Competency Certificates," which can aid in promotions or role transitions and be included in JD.com's talent database for priority job recommendations.
Under the strategic agreement, Guangzhou Vocational and Technical University will serve as the primary training hub, with five to six additional institutions hosting "JD Modern Rider Academy" branches. The inaugural training session recently commenced at the university, attended by over 20 participants, including JD.com riders and couriers. Guo Shuzhao, a JD.com rider, noted the course's relevance to frontline work, covering safety protocols and service standards alongside operational skills, which could expand future job opportunities.
Beyond the academy, JD.com has been running the "I Study at JD University" program since 2014, supporting over 6,500 employees in further education. By 2025, JD Logistics plans to extend its national skills competition to 360,000 frontline workers, with growing numbers of couriers pursuing certifications for brighter career prospects.