On June 2, Li Ning rose 6.24% in regular trading, reaching HK$20.08, with trading volume of HK$81.08 million. The surge was driven by the company's official announcement of a long-term partnership with NBA star Stephen Curry and Curry Brand.

Under the agreement, the two parties will adopt a brand co-building model, with Curry Brand operating as an independent product line integrated into Li Ning's R&D, manufacturing, and global distribution network. The initial collaboration focuses on basketball and golf categories, with plans to open standalone Curry Brand retail stores in both China and the United States. This marks Li Ning's most significant basketball signing since the Wade of Wade line, and the market expects the deal to meaningfully enhance the brand's global influence and product premium positioning.

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