Wal-Mart's e-commerce division is experiencing explosive growth, with Marketplace Pulse data revealing 44,000 new sellers joined in just five months this year – nearly matching last year's total of 59,000 additions. This acceleration positions 2025 to become Wal-Mart's fastest-growing period for merchant expansion yet.

International sellers increasingly dominate this retail giant's digital marketplace, with Chinese merchants claiming an ever-larger share. Though Wal-Mart historically emphasized that two-thirds of U.S. sold goods were domestically produced, its e-commerce platform only opened to global sellers in 2021. Chinese businesses rapidly capitalized, projected to exceed one-third of all sellers by 2025.

Several factors fuel this surge. Home goods, electronics and toys emerge as prime categories for Chinese sellers – kitchenware brand Caroler saw Black Friday 2024 sales rocket 250% year-over-year. Industry sources highlight Wal-Mart's competitive advantages: swift approval processes, zero monthly fees, comprehensive product categories, and new-store traffic incentives. Lower commissions in select segments, combined with rebates and performance rewards, further sweeten the deal. The robust logistics network, featuring Walmart+ free shipping and Walmart Fulfillment Services' next-day delivery, proves particularly attractive for cross-border commerce newcomers.

Policy shifts significantly drive momentum. After eliminating merchant GMV requirements in 2023, Wal-Mart launched a Chinese-language seller center in 2024. The 2025 "Star Shining Navigation Plan" now unlocks omni-channel resources, integrating online marketplaces with physical retail infrastructure for elite sellers.

Beyond digital enhancements, Wal-Mart hosts nationwide offline events targeting Chinese merchants. The July 31st "Riding the Blue Ocean, Leading Omni-Channel – 2025 Global E-Commerce Summit" will delve into advertising tactics, logistics optimization, emerging market expansion, and operational strategies.

Through this integrated online-offline approach, Wal-Mart actively reshapes North America's e-commerce competitive landscape.