Rush Enterprises Inc. (NASDAQ: RUSHB) stock plummeted 5.06% in the pre-market trading session on Thursday, following the company's 2024 annual earnings report that revealed a challenging year due to the ongoing freight recession, high interest rates, and economic uncertainty.

The company reported annual revenue of $7.8 billion and a net income of $304.2 million for 2024. While it announced a cash dividend of $0.18 per common share, the results were overshadowed by negative factors:

• An 11.4% year-over-year decline in new Class A truck sales, impacted by high inventory levels and competitive pricing.
• A 1.8% decrease in aftermarket revenue compared to 2023, with an absorption ratio drop from 135.3% to 132.2%.
• Challenges in the used truck market due to declining values and tight credit conditions.
• Potential tariffs on vehicles and component parts manufactured in Canada, Mexico, or China could significantly increase the cost of new commercial vehicles, potentially decreasing demand in 2025.

However, the company reported positive points as well, such as a 5.1% increase in Class 4 to 7 truck sales and growth in its leasing division. Management expressed optimism for a recovery in the second half of 2025, with a ramp-up in activity and mid-single-digit growth expected in the parts and service segment.

Addressing emissions regulations and potential pre-buy activity, the CEO stated that while there is uncertainty due to potential changes in clean truck rules, diesel regulations are likely to proceed with some adjustments. The extent of pre-buy activity will depend on regulatory clarity.

Overall, Rush Enterprises faced headwinds in 2024 but remains focused on strategic initiatives and efficiency improvements to drive growth in the upcoming year.