During the two holiday periods, mainstream media across the Yangtze River Delta joined forces to drive traffic to Yuexi's cultural tourism sector.

The Guangde City Convergence Media Center promoted Yuexi's premium cultural tourism resources.

Prior to this, Yuexi County, leveraging its selection as a "Hidden Gem Town of Anhui Province," proactively reached out to expand its market, sending delegations to Shanghai, Zhoukou in Henan, Wuhan, Hefei, Guangde, and other locations to carry out multiple cultural tourism promotion events. These events brought Yuexi's scenic landscapes, distinctive farmhouse cuisine, intangible cultural heritage folk customs, and boutique homestay resources directly to residents in various cities, building bridges for cross-regional cultural tourism exchange and cooperation.

Offline promotion planted the seeds, while online media collaboration kept the momentum going, forming a three-dimensional communication pattern of "going out to promote plus cross-regional media joint publicity." The beautiful hidden gem town of Yuexi in Anhui traveled to Shanghai, Zhoukou in Henan, Wuhan, Hefei, Guangde, and other places to hold multiple cultural tourism promotion events.

Yuexi is located deep in the Dabie Mountains, and its autumn scenery possesses a unique charm. Sweeping red leaves across the mountains, seas of clouds surrounding wind turbines, cascading waterfalls in the hills, and a hassle-free autumn exploration route that lets visitors enjoy the mountains without strenuous climbing, along with hot spring wellness retreats, rustic local cuisine, and distinctive mountain lodgings, set it apart from the popular ancient towns of Jiangnan. It is an ideal destination for Yangtze River Delta travelers seeking a short autumn getaway or a self-driving leisure trip.

This cross-regional media joint publicity campaign broke through geographical communication barriers. The Yuexi County Convergence Media Center actively utilized its resource advantages and connected with county-level convergence media outlets across the Yangtze River Delta. Media centers in Shanghai Minhang, Guangde, Hefei Baohe, Taihu, Tongcheng, Xiaoxian, and others leveraged their respective platform strengths through articles, short videos, and other formats on WeChat Channels, Douyin, client apps, and WeChat official accounts, showcasing Yuexi's autumn landscape scroll from multiple angles, pushing premium travel routes, introducing the autumn activities of "Yuexi Above the Clouds" to tourists in Yangtze River Delta cities, and inviting visitors to step into the Dabie Mountains for an autumn rendezvous.

Mingtang Mountain Scenic Area. Miaodao Mountain Scenic Area.

Media joining hands and sharing resources through multi-outlet collaborative publicity is both a vivid practice of Yangtze River Delta cultural tourism integration and a powerful measure for Yuexi's cultural tourism sector to continuously expand its source market. Next, Yuexi County will continue to optimize cultural tourism services, improve scenic area facilities, enhance visitor experiences, and enrich cultural tourism offerings. With its premium mountain and water scenery, revolutionary red culture, and thoughtful service, it welcomes visitors from all over to come and enjoy an autumn holiday, experiencing the unique charm deep within the Dabie Mountains.