Meitu, Inc. (1357) disclosed that, based on preliminary assessments of its unaudited consolidated management accounts for the year ended December 31, 2025, the Group anticipates a 60%–66% year-over-year increase in adjusted net profit attributable to its owners on a non-IFRS basis compared to 2024. The company attributes this growth primarily to strong revenue momentum driven by photo, video, and design product demand, supported by faster growth in paying subscribers abroad than in Mainland China.

The enterprise indicated that gross profit expansion has surpassed the increase in operating expenses, producing favorable operating leverage. However, due to certain non-cash and non-operating items, net profit attributable to owners on an IFRS basis may decrease by up to 30% compared to the preceding year. The two main factors cited are a one-off gain of approximately RMB640 million from the disposal of cryptocurrencies in 2024, which created a high comparison base, and a non-cash expense of around RMB512 million related to the issuance of convertible bonds to Alibaba Group.

The final results for the period may differ from these preliminary assessments once the 2025 annual results are audited. Shareholders and potential investors are advised to exercise caution when dealing in the company’s shares until the official annual results are published in March 2026.