EAST BUY (01797) experienced a surge of over 7% in late trading. At the time of writing, the stock was up 7.03%, trading at HK$26.8 with a turnover of HK$154 million. The movement follows recent comments by Yu Minhong, founder of New Oriental, at the 26th Annual Meeting of the Yabuli China Entrepreneurs Forum 2026. Yu stated that after the transformation from New Oriental Online to EAST BUY, the company started completely from scratch and has now become a refined, smaller-scale enterprise with annual sales of agricultural products and daily necessities exceeding RMB 10 billion. Yu Minhong expressed that if operations continue successfully, the scale of EAST BUY could potentially surpass that of New Oriental. In a previous research note, Guosen Securities highlighted that in December 2025, EAST BUY appointed Sun Jin as the new Executive President. The company has undertaken a series of operational changes, such as significantly expanding its live streaming matrix and launching the "EAST BUY's Offer • New Anchor" selection program. It is also accelerating cooperation with New Oriental's offline campuses and speeding up the launch of new products, which are expected to drive the company into a new phase of growth.