China Mobile (00941) announced that for the first three quarters of 2025, the group generated operating revenue of RMB 794.7 billion, an increase of 0.4% year-on-year. Among this, communication services revenue amounted to RMB 683.1 billion, up 0.8%, while revenue from product sales and others was RMB 111.5 billion, down 1.7%. Profit attributable to shareholders reached RMB 115.4 billion, representing a year-on-year growth of 4.0%, with a profit margin of 14.5%. EBITDA was RMB 265.4 billion, reflecting a year-on-year increase of 0.9%, and the EBITDA accounted for 38.8% of communication services revenue.
In the personal market sector, the company has further strengthened its market segment expansion, deepening existing operations, and enhancing value management. This includes the implementation of its aging network growth plan and the global user upgrade program, continuously solidifying its foundation in the personal market. As of September 30, 2025, the total number of mobile customers reached 1.009 billion, with 622 million on the 5G network. In the first three quarters, mobile internet traffic increased by 8.3%, with the mobile internet data usage (DOU) reaching 17.0 GB, a year-on-year growth of 8.1%. The mobile ARPU for the first three quarters was RMB 48.0.
In the home market sector, the company adheres to the "Mobile Love Home" brand, constructing a family-centered new integrated operational system, promoting smart home service ecosystem and service system upgrades. As of September 30, 2025, the total number of wired broadband customers reached 329 million, with a net increase of 14.2 million in the first three quarters; family broadband customers reached 288 million, with a net increase of 9.76 million in the same period. The comprehensive ARPU for family customers was RMB 44.4.
In the government and enterprise markets, the company has enhanced its platform-based operational system, deepened its precise operations for business clients, and advanced AI+ scale development to further increase value contributions. The group’s DICT service revenue maintained good growth in the first three quarters, with a rapid increase in direct AI revenue.
In emerging markets, the company actively capitalizes on high-level opening opportunities, leveraging the synergy between domestic and international markets to accelerate the cultivation of new growth momentum in international business, which has shown rapid revenue growth in the first three quarters. The company continues to deepen "Content + Technology + Integrated Innovation" operations, achieving steady revenue growth from key product customers.