On the evening of February 10, it was announced that the China Media Group's 2026 Spring Festival Gala, in partnership with its exclusive bullet-comment video platform Bilibili, will for the first time feature content creators known as UP主 in the production process.

According to the announcement, the gala’s production team solicited a wide range of suggestions during the planning phase, with Bilibili UP主 actively taking part in discussions. Additionally, these creators have contributed to the filming and creation of a documentary about the Spring Festival Gala, which will be exclusively released on Bilibili following the broadcast of the event.