BILIBILI-W (09626) announced its financial results for the third quarter of 2025. The group achieved total net revenue of RMB7.69 billion (USD1.08 billion), a 5% year-on-year increase, including advertising revenue of RMB2.57 billion (USD361 million), up 23% YoY. Gross profit rose 11% YoY to RMB2.82 billion (USD396 million), with gross margin improving to 36.7% from 34.9% in the same period of 2024. Net profit reached RMB469 million (USD65.9 million), compared to a net loss of RMB79.8 million in Q3 2024.

Average daily active users (DAUs) grew 9% YoY to 117 million. "In Q3, we maintained strong growth momentum, with significant improvements in both community engagement and financial performance," said Mr. Chen Rui, Chairman and CEO of BILIBILI-W. "All core user metrics reached historic highs. DAUs increased 9% YoY to 117 million, while monthly active users (MAUs) rose 8% YoY to 376 million. Monthly paying users also grew 17% YoY to 35 million. Average daily user time spent on the platform reached a record 112 minutes, up 6 minutes YoY. This steady user growth and deepening engagement stem from our decade-long commitment to high-quality content and a unique community experience. As we grow alongside our users, this highly active user base is accelerating commercial value conversion. We will continue strengthening this virtuous cycle in our user and business ecosystem, allowing our vibrant community to directly drive business growth and create long-term value for all stakeholders."

Mr. Fan Xin, CFO of BILIBILI-W, added, "One year ago, BILIBILI achieved non-GAAP profitability. Building on this milestone, our business scale continued expanding in 2025, with significantly improved financial performance. Q3 total net revenue grew 5% YoY to RMB7.69 billion, with advertising revenue up 23%. Gross profit increased 11% YoY, and gross margin rose to 36.7%, marking 13 consecutive quarters of sequential improvement. Thanks to enhanced operational efficiency and cost control, non-GAAP net profit surged 233% YoY to RMB786 million. The non-GAAP net profit margin expanded to 10.2%, up sharply from 3.2% in Q3 2024. This positive trend further strengthens our balance sheet resilience, enabling continued innovation and new opportunities amid technological transformation."