Kohl's Corporation (KSS) stock plummeted 5.01% during intraday trading on Wednesday, reflecting significant negative sentiment following the company's recent earnings report and analyst reactions.

The decline comes as multiple investment firms cut their price targets on Kohl's shares. TD Cowen reduced its target to $17 from $23, Telsey Advisory Group lowered its target to $17 from $23, and Jefferies decreased its target to $15 from $22. While UBS raised its price target slightly to $8 from $7, it maintained a Sell rating on the stock, indicating continued bearish outlook.

Analysts expressed concerns about Kohl's business fundamentals, noting that the company's earnings outlook remains pressured by ongoing share losses to other retail channels and continued weak sales. UBS Securities suggested the market may be underestimating the impact of these challenges, with Kohl's fiscal 2026 earnings per share guidance implying a year-over-year decline of up to 38%. The investment firm expects Kohl's earnings before interest and tax margin to remain weak, forecasting about 3% by 2030 as online competition and value-focused consumer trends pressure performance.