On December 25, Bilibili announced its "Radio Host Support Program," inviting radio hosts from major stations to join its platform. The initiative includes billions in cold-start traffic support, cross-industry collaborations, video production assistance, and operational resources to foster content creation such as video podcasts and music radio programs.

Several regional radio hosts have already confirmed their participation in the program. Additionally, Bilibili has engaged in discussions with former members of HIT FM regarding potential partnerships.

Official data reveals that music and radio content on Bilibili has grown significantly over the past year, with daily consumption time increasing by over 60% year-on-year and the number of creators rising by nearly 50%.