On June 23, Mixue Group (02097.HK) rose 3.16% in regular trading, trading at HKD 254.6/share, with turnover of approximately HKD 55.25 million. The stock rebounded from near its 52-week low.

On the news front, multiple brokerages recently issued optimistic research reports in quick succession. Huaxing Securities maintained its Buy rating, arguing that current valuations have already partially priced in same-store pressure expectations, assigning a 22x P/E with a target price of HKD 475.40 — implying approximately 84% upside from the current level. China Bank International initiated coverage with an Overweight rating, citing the company's strong competitive advantages in lower-tier markets and promising overseas expansion strategy.

Additionally, the company recently announced a RMB 1 billion special subsidy fund to support franchisees in upgrading fresh-ground coffee capabilities, signaling a proactive operational stance. Mixue Group recorded revenue of RMB 33.56 billion for fiscal year ending December 2025, up 35.2% year-over-year, supported by its global network of approximately 60,000 stores across China and 13 overseas markets.

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