On May 19th, the i Moutai app officially launched four new products: the 53% vol 500ml Aged Kweichow Moutai (30), the 53% vol 50ml×5 Kweichow Moutai (Gold), the 53% vol 50ml×5 Kweichow Moutai (White), and the Feitian 53% vol 200ml Kweichow Moutai.

Sales began at 20:09 this evening. The 53% vol 500ml Aged Moutai (30), priced at 12,999 yuan per bottle, sold out instantly.

As of the time of writing, the 53% vol 50ml×5 Kweichow Moutai (Gold), the 53% vol 50ml×5 Kweichow Moutai (White), and the Feitian 53% vol 200ml Kweichow Moutai have also sold out.