"Buy tickets on Damai, I'm Zhao Jimai!" On September 22nd, DAMAI ENT officially announced Zhao Jimai as its brand ambassador. This marks another key move in Damai Entertainment's ongoing brand refresh, following the launch of mascot Damai Maibao and the upgraded Damai VIP on September 8th. Going forward, Damai's brand ambassador Zhao Jimai will also serve as an entertainment recommendation officer, recommending comprehensive real-world entertainment consumption content including movies, performances, sports events, exhibitions, and attractions to users.
DAMAI ENT is a technology-driven real-world entertainment company with diverse business operations spanning movies, concerts, theatrical and musical productions, IP commercial derivatives, entertainment tourism, sports events, drama series, artist management, and ticketing platforms. The company's comprehensive one-stop entertainment ticketing platform, the new Damai app, continues to strengthen users' mindset of "buy tickets on Damai" through its coverage of over 40 subcategories, 12,000+ cinemas, 20,000+ venues, and 100,000+ popular attractions.
Currently, approximately 300 million real-world entertainment users have gathered on the new Damai app. Among them, the high-net-worth active user base of Damai VIP members has exceeded 20 million, while the high-tier Black Diamond membership within this system has surpassed 4 million members.
On the day of the ambassador announcement, DAMAI ENT launched the "Brand Refresh Good Fortune" campaign. Users who download the latest version of the Damai app and search for "Buy tickets on Damai" or "Brand Refresh Good Fortune" can participate in the activity for chances to win free performance viewing qualifications, Damai performance discount coupons, and other lucky benefits.
Additionally, Damai VIP has specially launched two ambassador-themed membership express cards, offering users multiple "exceptional value and surprise" real-world entertainment benefits. The Damai VIP x Zhao Jimai Black Diamond membership express card is priced at 388 yuan. Purchasing this card not only provides express access to Damai VIP Black Diamond annual membership but also includes 150 yuan in movie and performance discount coupons, 1,200 membership points, a Zhao Jimai Black Diamond virtual badge, and a set of Zhao Jimai physical cards. The Damai VIP x Zhao Jimai membership express card is priced at 88 yuan, offering express access to Damai VIP annual membership along with 30 yuan movie ticket discount coupons, 300 membership points, and a Zhao Jimai membership virtual badge.
Notably, as a beloved artist among audiences, Zhao Jimai has long been affectionately called "Maibao" by fans due to her outstanding acting skills and attractive image. This nickname perfectly echoes DAMAI ENT's recently announced new mascot "Damai Maibao." Now, with Zhao Jimai becoming Damai's ambassador, this represents not only a dreamlike collaboration between two "Maibaos" but also carries DAMAI ENT's wonderful wishes for continued prosperity in the real-world entertainment industry and the future development of ambassador Zhao Jimai.