Yimutian Inaugurates First Physical Store, Founder Reveals Wolai Cai's 10 Billion Yuan Annual Sales Target Within Five Years

Deep News
03/09

On March 9, Yimutian Inc. founder Deng Jinhong disclosed in an internal letter that since its launch in the first quarter of 2025, the Wolai Cai procurement and sales network has maintained rapid growth for four consecutive quarters. Quarterly sales increased from 8.44 million yuan in the first quarter to 30 million yuan in the fourth quarter, representing a growth of over 2.5 times. "We plan to build the Wolai Cai procurement and sales network into China's largest national chain of agricultural product procurement and sales within the next five years, aiming to achieve annual sales of agricultural products exceeding 10 billion yuan by 2030." It was learned that the first Wolai Cai rural supermarket under Yimutian officially opened on March 8, attracting over 4,000 visitors on its first day. "This marks a further deepening of Yimutian's presence in the rural market through the Wolai Cai business, extending from agricultural product procurement and sales, and agricultural services into the rural consumption sector, comprehensively building a service system that covers the entire agricultural industry chain," Deng Jinhong stated.

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