Mixue Group's stock surged 5.81% intraday on Tuesday, reflecting a significant positive market reaction.

The rally follows the company's recent disclosure of its annual results, which showed robust growth. Full-year revenue increased by 35.2% year-over-year to RMB 33.56 billion, while net profit grew 33%. The company's merchandise and equipment sales revenue rose 35.3% to RMB 32.77 billion, and franchise-related services revenue increased 28.0% to RMB 794 million. Additionally, Mixue Group's store count approached 60,000 by the end of the reporting period, highlighting continued scale expansion.

The dual high-speed growth in both revenue and profit underscores the strength of the company's franchise expansion model and supply chain capabilities, which the market is pricing in positively.