As the new year begins, a sense of renewal is in the air. Various regions across the country have introduced a series of consumer-friendly policies, continuously boosting the festive spirit for citizens. Before the Spring Festival, Sichuan province announced detailed rules for its 2026 trade-in and new purchase subsidy program, demonstrating the policy's sustained effort. On the third day of the lunar new year, an appliance store in Anzhou District, Mianyang City, was bustling with activity. People brought certificates for old, unused home appliances like refrigerators and washing machines to select new models they desired. According to the latest statistics from the Sichuan Provincial Department of Commerce, by February 18, the province had received 1.124 million applications for home appliance trade-ins, stimulating 4.344 billion yuan in consumption. Applications for digital and smart products reached 1.618 million, driving 4.878 billion yuan in consumer spending. The trade-in program not only provides tangible financial benefits for residents but also promotes consumption upgrades and a green, low-carbon transition, becoming a key growth driver in the Spring Festival consumer market.

During this year's Spring Festival holiday, Jiangsu province held a special "Happy Spring Shopping" event, offering consumers genuine financial "New Year red envelopes." Bolstered by the trade-in policy, smartphones remained popular holiday purchases, while tech-focused items like smart glasses, small smart appliances, and intelligent robotic toys also gained significant consumer interest. Smart glasses, included in the national subsidy policy for the first time, attracted many customers for hands-on experiences. A tourist from Henan, Ms. Zhao, remarked, "After learning about these smart glasses, I found they can make calls and record videos. I think they are quite convenient for documenting scenery or creating vlogs."

As the 2026 "Two New" policies continue to expand and be implemented, this Spring Festival saw Chuzhou City in Anhui effectively stimulate vitality in the auto market through measures such as stacked subsidies and streamlined processes. At a branded car 4S store in Nanqiao District, Chuzhou, a steady stream of residents came for inquiries and test drives. Many consumers took advantage of the holiday period and the latest policy benefits to advance their plans for purchasing or replacing vehicles. Currently, several counties and districts in Chuzhou have arranged for the distribution of matching automotive consumption subsidies, which are expected to drive approximately 150 million yuan in consumption each month. The potential for major consumption categories like automobiles is accelerating, adding new momentum to the vibrant Spring Festival consumer market.