Pop Mart International Group Limited held its 2025 annual results conference on March 26, 2026. During the fiscal year 2025, the company reported revenue of 37.12 billion yuan, representing a year-on-year increase of 184.7%. Adjusted net profit reached 13.08 billion yuan, up 284.5% compared to the previous year. The LABUBU brand surpassed 10 billion yuan in revenue for the first time, while six intellectual properties each generated over 2 billion yuan, and 17 IPs exceeded 100 million yuan in revenue.

A notable highlight of the earnings presentation was the prominent display of the Labubu character from the FIFA collaboration. At last year’s results conference, Wang Ning had first hinted at the upcoming mini-version Labubu product.

On March 24, Pop Mart's official account announced that the "THE MONSTERS × FIFA series" would soon be unveiled. This collection is a collaboration between Pop Mart and FIFA, featuring the popular IP Labubu as the central character. Images shared on social media reveal Labubu dressed as a soccer player holding the golden FIFA World Cup trophy. Additional World Cup-themed merchandise may also be released alongside the series.