Movement Alert|Booking Holdings Rises 3.01% in Regular Trading, Investment Banks Raise Price Targets Amid Broad Sector Strength

Market Focus
07/15

On July 15, Booking Holdings rose 3.01% in regular trading, trading at $180.125/share, with turnover of $278 million.

On the news front, Jefferies raised its price target on Booking Holdings from $180 to $190 on July 14, maintaining a Hold rating. Earlier, Argus Research also lifted its target from $205 to $210. According to FactSet, the consensus analyst rating stands at Buy with a mean price target of approximately $225, implying significant upside from the current level.

The broader Hotels, Resorts & Cruise Lines sector showed collective strength on the day. Royal Caribbean Cruises led with a 4.03% gain, followed by Carnival up 2.4%, Airbnb up 2.37%, Marriott up 1.69%, and Hilton up 0.78%. The sector-wide rally provided additional tailwinds for Booking Holdings. The company is scheduled to report its fiscal second-quarter results on August 4 after market close, with consensus EPS expectations of $2.47.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

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