MARKETINGFORCE (02556) saw its stock price soar 5.55% during intraday trading on Thursday. The significant upward movement follows the company's release of preliminary financial results for the first quarter of 2026, which revealed exceptional growth in its core AI-driven business segment.

The key driver behind the surge appears to be the company's reported approximately 110.5% year-on-year increase in revenue from its AI application services for Q1 2026. This performance starkly outpaced the modest 0.9% growth in its precision marketing services, highlighting a powerful shift in the company's growth engine. Investors reacted positively to this demonstration of strong commercial traction for MARKETINGFORCE's AI-native strategy.

Further bolstering sentiment were strategic announcements made concurrently with the earnings update. The Group officially launched several core products, including the GenAI OS operating system, the AI-Agentforce intelligent middleware platform 3.0, and the KnowForce AI knowledge platform. These launches are seen as strengthening its "Full-Scenario AI Employee Matrix." Additionally, the company's ongoing transition from traditional subscription models to performance and usage-based pricing, exemplified by products like GEO, is viewed as validating the commercial potential of its "Scenario Token" economy and creating deeper alignment with client outcomes.