Tourism-related stocks recorded broad gains during the morning trading session. At the time of writing, TRIP.COM-S (09961) rose 4.68% to HK$416.20. CHINA TRAVEL HK (00308) increased by 2.61% to HK$1.18. TONGCHENGTRAVEL (00780) advanced 2.19% to HK$18.68, while MEITUAN-W (03690) climbed 2.06% to HK$86.85.

With the Labor Day holiday approaching, the tourism market has already begun its preliminary warm-up phase. According to data from TravelSky, as of April 9, bookings for domestic flight tickets during the Labor Day holiday period had exceeded 1.94 million, representing a year-on-year increase of approximately 8%. Data from the Ministry of Culture and Tourism revealed that during the three-day Qingming Festival holiday, domestic trips in China totaled 135 million, a 6.8% increase compared to the previous year. Total tourism spending reached 61.367 billion yuan, up 6.6% year-on-year.

Wanlian Securities noted that the strong performance of the tourism market during the Qingming holiday has created a ripple effect, further raising expectations for the upcoming Labor Day holiday period. Data from TONGCHENGTRAVEL indicates that search热度 for Labor Day holiday travel products surged by more than 320% compared to the Qingming period. Anticipating increases in fuel surcharges and hotel prices, travelers are proactively securing flight tickets and hotel accommodations for popular destinations and long-haul trips. This trend is viewed as beneficial for online travel agencies and cross-border travel companies within the tourism sector.