Baidu has announced significant enhancements to its services for the national college entrance exam, introducing a new AI-powered application report and a system for verification by human experts. These upgraded services are being offered free of charge to students.

The AI-generated application report is created through multi-turn conversations with the Wenxin assistant, which gathers information from students. It then produces a personalized application strategy by analyzing a multi-dimensional database that includes historical admission scores, university and program data, and career outlooks for various majors. To address potential trust issues with purely AI-generated advice, these reports are professionally reviewed and certified by experienced application consultants.

The service also integrates exclusive core data sets. The first set consists of user search data, reflecting the genuine decision-making behaviors of students. The second is a large-scale employment data set developed in collaboration with several authoritative institutions, covering over 2,000 majors and focusing on recent graduates and early-career professionals. This data is considered to offer more timely and practical reference value compared to traditional industry reports.

Baidu's college entrance exam support services have been available for 20 consecutive years, having served a cumulative user base exceeding 900 million people to date.