Suja Life, Inc. (SUJA) saw its shares plummet 14.52% during intraday trading on Thursday, marking a challenging start for the organic beverage maker's public market debut.

The significant drop came as the company's shares began trading on the Nasdaq, opening at $18 per share, which was substantially below its initial public offering price of $21. The IPO itself had already signaled tepid investor interest, having been priced at the lower end of its marketed range of $21 to $24 per share.

The company raised $186.7 million through the offering, but the pricing and subsequent trading performance reflect a cautious market reception for new listings amidst current volatility, despite a broader trend of health-conscious consumers driving demand for wellness beverages.