Shares of MAO GEPING (01318) rose more than 7% during the trading session. As of the latest update, the stock was up 6.6%, trading at HKD 61.35, with a turnover of HKD 332 million.

The market movement coincides with the ongoing 618 shopping festival. On Douyin, the promotional campaign officially commenced on May 15 and is scheduled to run for over a month, concluding on June 18. On the Tmall platform, top live-streamer Li Jiaqi initiated the beauty festival sales on the evening of May 21. Prominent domestic brands, including MAO GEPING, have engaged in deep collaborations, with the pre-sale GMV in the live-streaming room maintaining double-digit growth within the first hour.

A recent J.P. Morgan research report highlighted that the company's growth visibility for this year remains robust, supported by a strong first-quarter performance. This is attributed to its optimal positioning within the experiential consumption trend, a clear roadmap for store network expansion, and enhanced brand recognition. The firm largely maintained its profit forecasts for MAO GEPING for 2026 and 2027, viewing it as a top pick within the Chinese cosmetics sector.